The Periwinkle Foundation

The Periwinkle Foundation
The Periwinkle Foundation
The Periwinkle Foundation
The Periwinkle Foundation
The Periwinkle Foundation
The Periwinkle Foundation
The Periwinkle Foundation
The Periwinkle Foundation
The Periwinkle Foundation
  • Contest: Social Media Campaign
  • Name of Entry: #ThePeriwinkleEffect Instagram Grid
  • What Should the Voters Know?: #ThePeriwinkleEffect campaign on Instagram communicates to followers the impact of Periwinkle camps, arts and survivor programs through a visually engaging and cohesive design. Content for this initiative is pulled directly from evaluations from patients, siblings, parents and volunteers – highlighting the effect Periwinkle programs have on various stakeholders in the Periwinkle community of healing. This campaign produces an abundance of content for Instagram, communicates powerful impact statements to followers and provides The Periwinkle Foundation Instagram with an iconic and unique view.
  • Why Should You Vote for Me?: While Facebook continues to be popular among older generations, according to the 2019 Infinite Dial report, 26% of 12-34-year-olds count Instagram as their most-used social media platform, up from 15% in 2015. In 2019, 65% of Periwinkle program participants and 60% of Periwinkle volunteers fall in this age range. Cultivating the next generation of Periwinkle community members is critical to creating sustainable funding and volunteer support. #ThePeriwinkleEffect meets this generation online where they are, and not only communicates program impact in real-time, but also helps to plant the seed in future givers and volunteers. Bonus: In-office volunteers create #ThePeriwinkleEffect content on a Canva template, connecting volunteers directly with the impact of the organization and providing content to Periwinkle’s social media manager.
  • Contact Name: : Larry Geiger
  • Contact Phone: 713-807-0191