Smile-A-Mile

Smile-A-Mile
Smile-A-Mile
Smile-A-Mile
Smile-A-Mile
Smile-A-Mile
  • Contest: Social Media Campaign
  • Name of Entry: Providing Smiles Regional Campaign
  • What Should the Voters Know?: Smile-A-Mile serves the entire state of Alabama.
  • Why Should You Vote for Me?: In 2019, we focused on spreading our message to specific regions in Alabama. Our goal is to let these regions know that we are in their communities supporting their friends, neighbors, co-workers, classmates, etc. We took the simple message of “providing smiles” and tailored that to each region with a photo of SAM families from that region to help our audience feel a connection to those we serve.
    Examples shown are
    1. Auburn – photo from a SAM tailgate at Auburn University with the Auburn Basketball Head Coach
    2. The Wiregrass (Dothan) – photo from a SAM event at the National Peanut Festival in Dothan
    3. Huntsville – photo from a SAM event in downtown Huntsville
    4. Montgomery – photo from our annual 5K with a SAM participant from Montgomery who led the race
    5. Tuscaloosa – photo from a SAM event at the University of Alabama athletics facility with Alabama Gymnastics Head Coach

    Our regional awareness campaign is primarily through Facebook and has reached more than 34,000 people across Alabama with 2,300 clicks linking our audience to our website for more information.
  • Contact Name: : Katie Langley
  • Contact Phone: 205-323-8427