Camp Quality Michigan

  • Contest: 2021 Northwestern Excellence in Camp Programming -Video Submission
  • Name of Entry: 2021 Camp In and Programs – Camp Quality Michigan
  • Contact Name: Jean McDonough, Executive Director
  • Contact Phone: 231.582.2471
  • Email:
  • What Should the Voters Know?: Camp Quality Michigan provided a Virtual Camp experience this year for children ages 4-17 that are currently in treatment or have previously been treated for cancer or have other chronic blood disorders, as well as their siblings. The camp was the week of July 12-16, 2021, and our theme was ‘Thrive’. Each day our volunteers took kids on an adventure with daily themes of Creativity, Humor, Confidence, Gratitude, and Zest through the use of imagination, fun, and lots of enthusiasm. Each child received a backpack filled with the items needed to participate in the camp week and other fun Camp Quality items. All the programming was age-specific and done on ZOOM and FlipGrid platforms to interact with the kids throughout the week. In 2021, Camp Quality Michigan hosted 60 campers and siblings for our Camp In.

    We held in-person outside kickoff events on June 19, 2021, at Bay Cliff Health Camp in the Upper Peninsula and on June 26, 2021, at the Brighton Rec Area in Brighton, Michigan (following all State and National COVID guidelines). The kickoff events allowed the campers, siblings, and families to meet Camp Quality staff, engage with other campers, and enjoy some fun “camp” activities. Thirteen families and 24 campers attended the Kickoff events.

    Traditionally in the fall, Camp Quality Michigan hosts a Fall Family weekend at a hotel in Frankenmuth, Michigan. Because of caution about COVID, we could not host this event in 2021. Instead, we partnered with RV Sun Resort in Petoskey, Michigan, to host 24 families at their resort. The resort allowed the same “quality” family time but was safe from COVID worries. Each family received a two-night stay in a tiny home in a beautiful setting, $100 for food, $50 for gas, and a gift pack that included a s’more making kit, mugs, snacks, and activities. The weekend happened October 1-3, 2021.

    We added a T-Shirt design contest to add more fun for our campers this year. The design theme was ‘thriving with cancer,’ and the winner got a $100 gift certificate of their choice. Check out the contest and the winning strategy here:

    In addition, we used our theme to add sponsors to camp. This successful campaign raised an additional $11,000+ for camp this year, even though we were virtual. Check out elements of the campaign here: We were very proud of the campaign and the way we weaved aspects of the camp theme of ‘thrive’ into the materials.

    Our programs are at no cost to families, which we accomplish through the generosity of donors, businesses, grants, events, third-party fundraisers, and in-kind gifts.
  • URL:
  • You can enter a pdf file with your brochure, stories, etc.: &