Smile-A-Mile
- Category: 2023 Social Media
- Name of Entry: Smile-A-Mile's Scholarship Program
- Contact Phone: 2053238427
- Contact Name: Ellie Barrentine
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Entry Background/Description:
We held a social media campaign to promote our SAM Scholarship Program. A battle with pediatric cancer is often financially devastating to a family. With this reality in mind, Smile-A-Mile created a scholarship program in 1999 to assist families with college or trade school. Since 1999, Smile-A-Mile has provided more than $1,000,000 in scholarships!
For the campaign, we asked each of our Smile-A-Mile scholarship recipients to answer one of the following questions: 1) What does Smile-A-Mile mean to you? 2)What impact has Smile-A-Mile had on your life? We featured them during August in a post with their quote, along with information about our Scholarship Program. Our goal was to spread awareness about the program to encourage more Smile-A-Mile kids to apply for the scholarship. - Why You Should Vote for Me: This campaign was pushed not only to recognize our amazing SAM Scholarship Recipients, but also to promote our Scholarship program in hopes for more applicants in the future, as we believe education is critical for the kids we serve. We are always looking for new, creative ways to spread our mission on our social media platforms with the goal of helping as many families on the childhood oncology journey as possible.
- Optional: A link to a supporting PDF file. The file extension must be *.pdf: https://acrobat.adobe.com/link/review?uri=urn:aaid:scds:US:28cf7a9d-40a3-3ec9-974b-e8
- Optional: A link to a webpage/document, etc.: https://www.cocacon.org/images/Bestof2023/Social_Media_Description.pdf
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